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Building Your Renaissance Mindset
How can you build a Renaissance Mindset for your life and career? Imagine if you started each day with "What if..."
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Why You Work Is as Important as How
Your brand isn't just a logo and a bunch of tools. It's the expression of why you work. Matthew Ferrara explores the importance of believing your brand values as much as your customers do.
View ArticleBranding: Social Media Experiences
What's the point of "branding" if there's nobody at your company listening for real-time customer experiences ready for impact?
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Never Mind The Competition
If your competitor makes a sale today, congratulate them. Then refocus your attention on your own plans for success.
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Why We Applaud Leadership
[VIDEO} Matthew Ferrara explores leadership that unlocks our potential and inspires others - and creates a powerful competitive asset.
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Helping Others Grow
Training and coaching and information are good starting points; but nothing motivates someone to take a risk like telling them you believe in them.
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Will Brake for Lions
How leveraging unexpected moments can capture attention and create great outcomes with friends, family and clients.
View ArticleLeaders Take a Stand
Matthew Ferrara takes a look at the importance of making decisions and putting a stake in the ground as a leader.
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Mayonnaise and the Art of Disruption
A visit to a diner reminds me that great execution remains the most attention-grabbing, competition-disrupting formula of all.
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Your Story is Caramel
How can you communicate your value proposition in a world awash with doublespeak and meaningless words today? Matthew Ferrara explores.
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All Shook Up about Success
How one Las Vegas Elvis impersonator is using social media to get raving fans all shook up, and grow his business.
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For the Love of Books, and other Analog Moments
Today I spent an hour walking around a bookstore.
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Chestnuts, and Joy of Work
The right work isn't cheap, but it's a joy to share. Do good work, and the rest will happen.
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Great Service Needs a Special OS
Service isn't something that works on every platform. It needs a special OS: People.
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Better Marketing Starts with Creative Storytelling [VIDEO]
Matthew Ferrara takes 1900 people on a creative writing journey to improve their marketing by developing better stories about themselves and their products and services. VIDEO from a recent event in...
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The Way of the Inventor
A photography walk through the laboratories of the Thomas Edison Museum in New Jersey yields some amazing lessons for today's innovators and entrepreneurs.
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Oatmeal and the Missing Manager
Management matters. Whether it's a hotel, restaurant or professional services firm, the lack of good management is ruining so many great brands out there.
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